Center for Recruiting Excellence

When it comes to attracting skilled workers, branding can serve as an effective recruitment method. In fact, according to polling from Glassdoor, job candidates are 40 percent more likely to apply for a job when they recognize a brand. This article will show you how to create the kind of winning employer brand that gets noticed. Here are a few tips that can serve as good launching points.

With the national unemployment rate hovering at just 3.9 percent, according to the U.S. Bureau of Labor Statistics, it’s safe to say a version of the following phrase has been uttered with a tremendous amount of frequency lately: “You’re hired.” When candidates are formally given an offer to join your company, it’s not necessarily an indication that they’ll take it. Here are a few tips that’ll help strengthen your employer brand.

Your interview process reflects and strengthens your company’s brand – instead of detracting from it – you can gain a competitive edge in recruitment. Here are some ways that companies can strengthen their branding through the interview process.

As businesses think more and more about how they can improve employee engagement and compete for top talent, they’re taking a closer look at their company culture. The environment employees work in can have an immense impact on productivity and retention rates and attract - or repel - job candidates from joining your organization. This article provides tips for businesses to create and maintain a positive company culture.