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Employer Branding

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3 Effective Ways to Create a Winning Employer Brand

When it comes to attracting skilled workers, branding can serve as an effective recruitment method. In fact, according to polling from Glassdoor, job candidates are 40 percent more likely to apply for a job when they recognize a brand. This article will show you how to create the kind of winning employer brand that gets noticed. Here are a few tips that can serve as good launching points.

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Employer Brand Strength and the Impact on the Job Offer

With the national unemployment rate hovering at just 3.9 percent, according to the U.S. Bureau of Labor Statistics, it’s safe to say a version of the following phrase has been uttered with a tremendous amount of frequency lately: “You’re hired.” When candidates are formally given an offer to join your company, it’s not necessarily an indication that they’ll take it. Here are a few tips that’ll help strengthen your employer brand.

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The Importance of Strong Employer Branding During the Interview Process

Your interview process reflects and strengthens your company’s brand – instead of detracting from it – you can gain a competitive edge in recruitment. Here are some ways that companies can strengthen their branding through the interview process.

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Tips for Creating and Managing a Positive Company Culture

As businesses think more and more about how they can improve employee engagement and compete for top talent, they’re taking a closer look at their company culture. The environment employees work in can have an immense impact on productivity and retention rates and attract - or repel - job candidates from joining your organization. This article provides tips for businesses to create and maintain a positive company culture.

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DISCLAIMER: The information contained in these articles is intended to provide useful information. It is published with the understanding that the publisher is not engaged in rendering legal services. For specific legal advice, please consult your attorney.